When you’ve invested more than 12 years and tens of thousands of hours creating, selling and supporting CRM/marketing technology, you’ve earned the right to take a potshot at your own profession.
CRM and sales force automation has—in general—had more than 30 years to prove they have effectively and permanently solved sales growth challenges. WHERE IS THEIR PROOF OF CONCEPT? WHERE ARE THE CASE STUDIES? WHY DO MORE THAN HALF OF ALL SYSTEMS FAIL WITHIN FIVE YEARS?
These are the questions we continually asked ourselves as we refined our own technology. Unlike our competitors, we constantly called our users and asked how to improve, what to simplify and… what to eliminate!
The most common suggestion we received was this: “Make it go away… permanently!”
Salespeople hate typing. They hate having to log-in to anything at the end of a long day and transpose notes. They cannot stand being micro-managed. They despise details.
In short, there is no reward for serving as a slave to a system.
What they did want is more time to make more sales calls, freedom from admin-type work, help staying in contact with “B” and “C”-level customers and someone to nurture new leads for them. In short, they wanted a personal marketing assistant!
We swallowed our “technology pride” and replaced “The Cyrano Marketing System” with… any smart phone! Your reps can either press a link on their phone or call a dedicated voicemail and dictate specific follow-up instructions without ever having to stop and log-in to another system ever again.
Once the information is received, Cyrano updates notes, marks reminders as complete, updates the dashboard and notifies their managers (in a weekly report via email) that the rep is doing his/her job. More importantly, Cyrano either continues the relationship-nurturing cycle of touches (for the rep) or shifts to a different marketing campaign if the relationship changes.
Salespeople are notorious for suffering from “The Gap of Good Intentions”.
They really do mean well when you ask them to adopt new habits. They start strong, but they finish… well, you’ve experienced this first-hand, haven’t you?
We should know, we’re those people, too!
We build a system that leverages predictable human behavior. Our mantra is, “Let salespeople sell and eliminate everything else!”
Lions like to hunt. Farmers like to nurture.
Let your lions run free. Cut them loose! They are tired and over-worked already without adding more to their workday!
Can you imagine how taxing it is for a salesperson to “carry” one single lead up seven flights of stairs?
Now, multiply this thought by the number of contacts inside their database.
You just discovered where you are losing most of your sales!
Let Sales Elevator automatically create more opportunities for your reps to do what they do best… convince more prospects and more customers to buy from you… more often!
Please don’t get upset with us for not providing you with all the details about who we are, how it works, what it costs, etc…
We purposely left all sorts of information off this web site.
Our singular goal was to engage you in a conversation about your sales challenges to see if we can help you.
To get all your questions answered and to see how good it feels to be on the other end of a well-executed sales conversation, please call Scott Zimmerman: 1-330-848-0444 x2
“Going up?”
